With 3.1 million registered nurse (RN) positions available across the U.S., this occupation has more open roles than any other.
An aging population and workforce, a rise in chronic health conditions, and record-breaking burnout rates have all driven the increasing demand for these services and the nursing staffing shortage. It is estimated that there will be a shortage of over 302,000 licensed practical nurses (LPNs) by 2037.
Many healthcare organizations cannot keep pace.
To make matters worse, finding practical solutions to the talent shortages has become even more challenging. Traditional recruitment strategies, such as generic job board postings, just don’t cut it anymore.
The market has shifted, and nurse recruitment strategies must evolve to meet the moment.
Among the many nursing staffing challenges organizations face are:
The nurse shortage is no longer just a post-COVID concern. It’s a full-blown labor crisis. The U.S. Bureau of Labor Statistics projects that over 200,000 nursing positions must be filled annually through 2031 to meet demand.
The competition for experienced and newly licensed nurses alike is fierce, and employers who can’t move quickly or offer compelling incentives risk losing top talent to better-prepared competitors.
Even when organizations manage to hire nurses, retaining them is a persistent issue. National averages for nurse turnover have skyrocketed to 18.3%, with some organizations reporting even higher rates.
Constant churn disrupts patient care, damages team morale, and diminishes organizational margins. The average cost of turnover for a bedside registered nurse is $61,110, costing the average hospital between $3.9 and $5.7 million in losses.
Culture is a vital part of workforce stability. Nurses are looking for more than just a paycheck. They want to work in environments where they feel valued, aligned with the organization’s mission, and supported in their professional growth.
When there’s a mismatch between a nurse’s values and a facility’s culture, dissatisfaction sets in quickly, leading to disengagement and eventual departure.
At Hire Health, we believe recruitment success hinges on three key pillars:
When executed strategically, these elements can dramatically improve both the speed and quality of nurse hiring.
Your employer brand is how potential candidates perceive you. Do you have a reputation for supporting staff, offering professional development, or creating a culture of teamwork?
Employer branding showcases these attributes through employee testimonials, sharing organizational values, highlighting community impact, and using authentic storytelling on platforms like LinkedIn, Facebook, and Instagram. Nurses want to know what it’s really like to work for your organization, and employer branding is how you show them.
Organizations that invest in employer branding are three times more likely to make quality hires. And with 90% of candidates reporting they would apply for a job at a company with an active employer brand, not having one can cost you big time.
The “spray and pray” approach to recruitment is no longer enough. You can’t simply post a generic job ad online, sit back, and wait for high-quality talent to come banging on your doors.
Today’s nurse recruitment strategies are hyper-targeted and data-driven.
Think about it: would you rather cast a wide net to catch a thousand little guppies or spearhead the ocean’s biggest fish?
Innovative healthcare recruitment strategies are proactive, not reactive. They use advanced AI sourcing tools and data analytics to find, engage, and attract the right nurses, whether they’re actively looking for a job or not.
At Hire Health, our seasoned nurse recruiters identify high-potential candidates through niche job boards, alumni networks, social platforms, and proprietary databases. We customize our outreach to connect with nurses based on their experience, interests, and career goals. This ensures the best fit for your organization.
In this competitive market, speed matters. Lengthy hiring processes can cost you great candidates. That’s why Hire Health emphasizes efficiency without compromising quality.
From pre-screening assessments and credential checks to structured interviews and cultural fit evaluations, we help our clients move quickly and make informed decisions.
With so much at stake, choosing the right nurse recruitment partner can make all the difference. At Hire Health, we’re more than just a staffing firm. We’re a strategic partner in building high-performing care teams.
Our expansive candidate network, swift turnaround times, and focus on cultural alignment help organizations obtain and retain exceptional nursing talent quicker than the competition.
Over our leadership teams’ 20 years in the field, Hire Health has built a vast and diverse network of nursing professionals, including RNs, LPNs, nurse practitioners, and travel nurses.
Our talent pool spans all specialties and experience levels, giving us the reach and flexibility to quickly meet each client’s unique staffing needs. Whether you need a nurse tomorrow or next quarter, we’re ready.
Time is critical in healthcare staffing. Open roles strain your existing teams and can negatively affect patient care. Our efficient processes and industry expertise allow us to deliver top-tier candidates in record time, often in days, not weeks. And we never cut corners. Our thorough screening process ensures that every candidate we present meets your clinical and cultural requirements.
The secret to long-term retention? Cultural alignment.
At Hire Health, we go beyond resumes and licenses. We take time to understand your workplace culture, team dynamics, and leadership style. This helps us find nurses who will thrive in that environment. Our culture-matched placements lead to better job satisfaction, stronger engagement, and lower turnover.
The pressure to hire nurses quickly is real, but general job ads alone aren’t enough. To build resilient, effective care teams, healthcare organizations need a nurse recruitment strategy that’s smart, modern, and deeply human. That’s exactly what Hire Health delivers.
By addressing today’s nurse recruitment challenges head-on—with strategic branding, proactive sourcing, and culture-conscious placements—we help our partners stay ahead of the curve.
Because when you hire the right nurses, you don’t just fill a role. You strengthen your entire team and improve the quality of care your patients receive.
Ready to evolve your nurse recruitment strategy? Let’s build your dream care team together.