How CNA Recruitment Agencies Solve Caregiver Shortages

In 2020, America’s older population reached 55.8 million, with one in six people in the United States over 65. That statistic is estimated to skyrocket by 47% by 2050, with the number of elderly adults ballooning to 82 million.

With more Americans living longer and 92% preferring to live out their golden years in their current homes, the caregiving labor market is as tight as a drum. Hospitals, long-term care facilities, and home healthcare organizations struggle to find compassionate, certified caregivers. Additionally, demanding workloads, low pay, a lack of professional development opportunities, and undervalued employees are causing more caregivers to leave the industry altogether.

Healthcare organizations need better caregiver recruitment solutions to overcome talent shortages and meet the growing demand for these services. CNA recruitment agencies provide a solution. Home health recruiters help organizations expedite hiring and improve retention through diverse local networks, training partnerships, and strategic targeting.

Understanding the Caregiver Talent Shortage Crisis

As the country’s elderly population grows, so does the demand for quality caregiving candidates. This has caused a talent deficit. In the home health sector alone, 700,000 openings will be available each year for the next decade. However, many other factors have contributed to the caregiver staffing shortage, including:

Taxing Workloads

Though caregiving careers are extremely fulfilling, looking after another person’s needs can be emotionally and physically demanding. This leads to high burnout and turnover rates.

Underpaid and Undervalued

The average hourly pay for American caregivers is just $16.10. While many people are drawn to the field because of their altruistic nature, low pay can quickly erode morale and motivation. Furthermore, many caregivers feel their hard work and dedication go overlooked, causing them to feel underappreciated.

Lack of Professional Development Opportunities

In-home health and caregiving jobs demand a diverse set of skills. And while many caregivers are satisfied with their roles, others see their current position as a stepping stone in their career. Unfortunately, a significant need for educational and professional development opportunities is currently available to caregivers.

How the Caregiving Shortage Impacts Healthcare Organizations

The caregiver staffing shortage impacts healthcare organizations in a variety of ways, from increased care costs to decreased care quality. Some of the most significant effects of the talent shortage are:

• Financial Costs: When demand outpaces supply, the cost of a service increases. This affects patients and organizations. Long-term care and home care facilities invest tremendous resources in recruitment, onboarding, and training. An organization can lose thousands of dollars if a poor hire doesn’t work out.
• Decreased Care Quality: Many caregivers are taking on additional roles and responsibilities due to the staffing shortage. This can cause them to rush between clients, feel stressed, and eventually burn out, reducing the quality of patient care.
• Damaged Reputations: Healthcare organizations that fail to deliver optimal care can suffer damaged reputations, eroding patient trust, and fewer clients.

Organizations must partner with a team of certified nursing assistant recruiters to overcome caregiving staffing shortages and mitigate these risks. Healthcare support staff hiring can help quickly find and place candidates, improve retention, and reduce hiring costs.

How CNA Recruitment Agencies Work

CNA recruitment agencies specialize in sourcing, vetting, and placing certified nursing assistants in home healthcare, long-term care, and hospital environments. These third-party firms work as a direct extension of your organization’s HR team and use a personalized, results-driven process to identify, screen, and onboard candidates that best align with your needs and corporate culture.

CNA job placement firms generally operate in the following way:

• Develop a deep understanding of a healthcare organization’s hiring challenges, needs, budget, and goals
• Leverage local networks and advanced AI tools to identify and source top caregiving talent
• Interview and assess candidates who best reflect an agency’s culture, needed expertise, and preferences
• Assists with job placement and onboarding for a seamless transition into the new role

CNA staffing agencies optimize recruitment processes and help organizations save money, boost productivity, and improve candidate quality by increasing time-to-hire and finding the best applicants for the job and workplace culture.

Benefits of Partnering with CNA Staffing Agencies

There are many valuable benefits of using a CNA recruitment firm to fill your open positions, including:

• Access to Broad Nationwide and Local Networks: Organizations can tap into a broader caregiver talent pool when they partner with a healthcare recruitment firm. The agency’s diverse talent pipeline allows organizations to quickly find available talent in their area that best fits their needs. Recruitment firms can also target passive candidates who may not be actively seeking new opportunities.
• Training Partnerships: With comprehensive training and onboarding programs, CNA staffing firms set caregivers up for success in their new positions. They also provide ongoing professional development opportunities, which can improve retention.
• Cost Savings: A healthcare staffing firm uses creative nurse recruitment strategies for optimal talent acquisition. This increases time-to-hire rates, saving organizations more money.
• Advanced Technology and Analytics: CNA staffing agencies use intelligent AI tools and data analytics to forecast recruitment trends better and quickly identify and screen top-tier talent.

Overcome the Caregiver Staffing Shortage with CNA Recruitment Agencies

CNA staffing agencies, like Hire Health, help long-term care organizations, in-home care facilities, and hospitals conquer the caregiver talent shortage crisis. Our localized talent networks, state-of-the-art AI technology, deep industry expertise, and personalized solutions enable us to swiftly and cost-effectively find, screen, place, and onboard best-in-class caregivers to leading healthcare organizations nationwide.

We can help your organization save money, optimize patient care, and recruit and retain quality caregivers who align with your mission, vision, and values.

Contact us today to learn how our RPO, executive search, and talent consulting solutions will take your organization to the next level.